what even is blogging anymore?

yasmin stefanie brighton hove brunch brandy melville

Today is a whole month since I last posted on this blog. Normally when this happens it’s either down to the fact that I don’t have any time to blog, a la exam season, I don’t have any ideas, or I don’t have any motivation. This time I had all of that but there was one thing stopping me from wanting to do anything for this blog, it’s something I rarely ever mention on the internet anymore and definitely not on the blog because it’s something I don’t like to talk about but, getting real for a moment, my mental health has been all over the place for the last month. It’s not been awful but, in comparison to the rest of the year before this, it’s not been the best.

I felt guilty for a bit, and then I just let myself have the time away. I’ve been struggling with little things like taking photos – which I explained in a Twitter thread a week ago, feeling annoying af with my scheduled blog post tweets, and wanting to share but not watching to share too much. The good thing is that I’ve had so many new ideas and started thinking about the way I want to approach my blog and being a blogger, so it’s just been holding out until I’ve felt I’ve gathered enough of these ideas to keep me going for a bit and holding out until I felt better to come back to blogging. I’ve lots of blog ideas and pre-written posts that have been waiting to go for weeks but I wanted to start with a bit of a ‘here’s where I’ve been, here’s where my head’s been at (love island af), here’s where we’re going from here‘ sentiment. The thing is, in the middle of all these ~fresh, new ideas~ and struggling with some parts of blogging, and then sparked by something I said aloud to my friend Becca the other day, I started questioning what blogging even is anymore.

yasmin stefanie brighton hove brunch

In between the rise of Instagram and many bloggers favouring creating content for the ‘gram rather than their actual blogs, bloggers making moves to YouTube, and the shift towards more editorial-style content, it’s hard to remember that blogging is literally owning and posting to a blog. The other day I said something that I now feel like a massive bitch for saying, I definitely didn’t think before saying it, and I completely retract the statement, but I was comparing a blog I saw on Twitter with Becca and said it wasn’t ‘proper blogging’. It was more of an online diary type thing and sure, that’s not what we’re as used to seeing from bloggers anymore compared to what we were used to in say 2011, but that doesn’t mean it’s not ‘proper blogging’.

Of course blogging is evolving, especially as a career, and if it’s your full-time then you’re probably putting more time and effort into it because you can, hence the move towards editorial content and other platforms and mediums of sharing. Bloggers aren’t just bloggers anymore – they’re podcasters, YouTubers, authors, business-owners and, everyone’s favourite word (lol jokes x), influencers. The more well-known bloggers probably don’t just have a blog anymore, they’re daily vlogging, they’re releasing products, they’re using Instagram captions multiple times a day to share a thought rather than typing it into their blog. If our general perception of bloggers now comes with all these extra attachments and expectations then, yes, we might fall into the trap of calling someone’s online musings about their life on a blog that doesn’t contain street style imagery of them wearing a ~fashion it girl~ outfit and Gucci bag ‘not proper blogging’.

We’re also seeing bloggers progressing, wanting to go in new directions with their content. Did you ever see that episode of Hannah Montana where Madonna’s stylist influences Miley and says that she’s ‘always looking for a next next‘? Then Miley panics and makes Hannah a goth because she thinks she needs to keep changing and evolving and giving her audience something brand new just because it’s what Madonna is doing? This whole evolving your content as a blogger thing reminds me a lot of that episode. It’s absolutely fine to evolve your content, neglect your blog in favour of the ‘gram, start doing a podcast alongside your blog, introduce a new direction for your blog and its posts – even I’m starting doing it with all these new ideas I speak of. Lol x. But you don’t have to. You can post once a month telling everyone what you did recently and it’s still proper blogging.

It feels like over the last few months, almost every blogger has been declaring that they’re switching up their blogs and/or content, changing the way they do things and going in a different direction with their blogs. But guess what? You can keep on doing the same thing you’ve always been doing if that’s what makes you happy and works for you. Blogging seems like it has to be this thing we keep shape-shifting but it doesn’t. Once again, if you want to continue with the circa early 2010s thing of posting a pic of you against your bedroom wall taken alone with a tripod and write what you did today below it, you are still blogging.

There’s nothing wrong with looking for a next next, trying to push yourself, and moving on when you’ve outgrown where you’re currently at but amongst all the added extras that you can do alongside blogging and the high editorial standards we see lots of blogs having, it’s worth reminding ourselves that all blogging actually is, is posting to a blog – no matter what that post may contain.

yasmin stefanie brighton hove brunch brandy melville

top – brandy melville // star necklace – brandy melville // double layer necklace – topshop 

All the things that were stressing me out about blogging aren’t mandatory in blogging. Blogging doesn’t have to be photos of you in your all Topshop outfit outside some photogenic white houses touching your hair (lol it’s me), blogging doesn’t require you to over-share about your life, it’s not essential to schedule tweets. So I guess this is just a friendly lil reminder, mainly to myself lol, that blogging is nothing but posting to a blog, that you don’t need to do all the conventional things you think of bloggers doing in order to actually be a blogger.

And, in true typical me hypocrite style, after all this I’m still out here with new ideas and a new approach to blogging that I’m gonna be trying out in the next few weeks. But I guess I’m actually trying them out because some of it goes against the ~norm~ in blogging and I’m just gonna be posting what I want. Oh well, it’s nice to be back ykno x




pics by my angel cake jenni at hixon green in hove – we 10/10 recommend



  1. August 27, 2018 / 9:12 pm

    This is so lovely. I’m really just starting out and was overwhelmed with the amount of content I saw other bloggers creating and feeling like I had to catch up! Thanks for the reminder!

    • Yasmin Stefanie
      September 6, 2018 / 2:34 pm

      no worries my love! can be so easy to feel a pressure or like there’s a standard to keep up with but I find I get the best responses when I go outside of that X

  2. August 30, 2018 / 11:59 am

    Perfectly said !! My blog is more of a personal diary, my thoughts in subjects , I totally agree it’s about whatever you choose to “blog” about

    • Yasmin Stefanie
      September 6, 2018 / 2:33 pm

      thankyou! I still love the online journal type blogs and they’re where it all started X

  3. September 12, 2018 / 4:30 pm

    I completely agree with what you’ve said! Blogging is like a diary, you can choose what to post. I used to post once a week but to be honest I just post whenever now because I feel so pressured otherwise x


    • Yasmin Stefanie
      September 28, 2018 / 1:42 pm

      that’s the best way to think about it! X

  4. September 16, 2018 / 11:15 am

    This is a much-needed post at the moment. I’ve just decided to cut the number of posts because it was becoming too much of a chore but it was such a painful decision, thinking that I should be trying to do way too much to even keep the blog afloat, then I realised that it doesn’t matter – I do this for fun and anyone who enjoys the content is an added bonus. Everyone needs this attitude – great post!

    • Yasmin Stefanie
      September 28, 2018 / 1:41 pm

      yaaaass girl!! always gotta put yourself first and try not to get caught up in what seem like blogging rules and conventions because so long as you’re posting to a blog even if it’s once a year you’re still a blogger! X

  5. Sophie
    September 20, 2018 / 11:38 am

    Well written post! I’ve noticed that a lot of the blogs I used to follow (and still do) don’t really post on their blogs anymore, but rather post YouTube videos or Instagram photos and whilst that’s totally okay and actually fun, I really miss heading over to someone’s blog that they’ve worked on designing and reading their content. I neevr wanted to make an Instagram for blogging, my Instagram is private and even though I accept fellow bloggers to follow me, I don’t post blog related content. Blog related content is for my blog. Lovely post!

    -Sophie xx
    Cherries & Perfume 

    • Yasmin Stefanie
      September 28, 2018 / 1:39 pm

      thanks so much!! it can sometimes be so hard to remember that solely using your blog is still ok and still qualifies as blogging X

  6. November 16, 2018 / 3:14 am

    I feel this. I don’t have the time or energy to use instagram or vlog or anything else. Just let me type in peace!


    • Yasmin Stefanie
      November 21, 2018 / 7:53 pm

      hahahaha literally!!

  7. February 18, 2019 / 8:20 pm

    This post is exactly what I needed to read today. I’ve been in a little slump about my instagram content as I don’t have time to go out and shoot as much as I’d like to and it requires a lot more effort than I have but I have to remember as much as the algorthim would like to see my face, if all I can post is a snap of my food then that’s completely okay, it doesn’t have to be fancy, basic posts can do well too!

    Thanks for this post! It can be so easy to get consumed by “what you should be doing as a blogger” that you forget that its really just posting as and when you can and want on a site, nothing more to it unless you want to take your blog further than being a hobby or potentially a career

    Fran | http://www.franciscarockey.co.uk

    • Yasmin Stefanie
      April 12, 2019 / 10:48 am

      yes sometimes when you go out to shoot or create and write content you can get caught up in thinking it’s not right for what you ‘should’ be doing as you said. so glad my post could help! thankyou for your kind words X

  8. April 11, 2019 / 2:47 pm

    This is so so relatable! This is why I just blog when I am actually enthusiastic about something other wise my writing is awful and i just produce the same posts as everyone else!

    • Yasmin Stefanie
      April 12, 2019 / 10:39 am

      glad you thunk so babe! totally agree X

    • Yasmin Stefanie
      June 13, 2019 / 12:51 pm

      thanks so much babe! X

  9. June 12, 2019 / 1:22 pm

    This is so true!! I use to post several times a day about random shite, and now I post to a schedule and spend lots of time on each post. Yet somehow I don’t think of myself as a blogger. Like Im not big enough to be given that title (wut even?). Nowadays I just write when I want to write, and post when I want without worrying about any of the “technical” stuff that didn’t exist when blogging started out. xx


    • Yasmin Stefanie
      June 13, 2019 / 12:52 pm

      literally! so crazy how you can be blogging and still not see yourself as a blogger cos of all this extra stuff X

  10. December 8, 2019 / 6:52 pm

    This is so true! I’m literally going in circles with my blog, from when I tried to be ‘deep’ and now posting more outfits posts haha but change it good right?


    • Yasmin Stefanie
      December 12, 2019 / 2:18 pm

      it deffo is!! i’m the same, always changing what i wanna share on here! X

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